When you buy a Starbucks coffee, you’re not just buying the product in your hand. You’re paying for an experience; personalized yet strikingly uniform, it turns ordinary into extraordinary by consistently fulfilling consumer expectations. It wouldn’t make sense, therefore, for each Starbucks to use a different coffee supplier. It wouldn’t be advantageous to implement different...Continue Reading

Successful parking companies take lots, garages, and on-street parking programs that are barely self-sustainable and turn them into a legitimate source of income. For municipalities, this means additional revenue can be injected into local projects and amenities. But beyond profit, parking managers can yield greater productivity at a lower cost, improve traffic flow, and reduce...Continue Reading

In a consumerist age fueled by robotic automation, the Internet of Things (IoT), and disruptive apps, the tipping point for consumer loyalty remains the same as it ever was — customer service. Customer service has traditionally been a muted priority for healthcare providers, with patient care quite rightly taking precedence. But as quality of experience...Continue Reading