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Revenue Maximization
By Mark Williams and Bob Linehart   |   3.5 min. read It’s time to debunk an airport parking myth. Contrary to what airport facility managers may assume, valet parking isn’t just a parking initiative. It’s isn’t simply a customer service add-on, either. In fact, valet parking can act as an in-terminal revenue generator. Surprised?...
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The interior of a self-driving car, equipped with a laptop and rotating seats. 3D illustration.
By Stan Bochniak   |   4.5 min. read With the steady rise of autonomous vehicles (AVs), the automotive industry is tussling with the largest transformation in its history — one that’s poised to render human drivers obsolete. Unsurprisingly, we don’t often like to think of ourselves as obsolete. And though AVs are set to...
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A concerned woman leads a serious business meeting.
By Joey Guenther   |   3 min. read 1. Is your parking operator expanding your B2C circle of influence (COI)? There are two fundamental approaches to expanding your parking asset’s COI, and both require proactivity on your parking operator’s part. The first is digital marketing. The Ecommerce Foundation’s United States B2C Ecommerce Country Report...
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Paper cut-outs of an envelope, @ symbol, and cell phone sit on a wooden table.
By Doug Hardesty   |   2.5 min. read Why Dematerialize? Dematerialization allows parking asset owners and administrators to reduce reliance on physical resources while maintaining a quality customer experience. In most cases, dematerialization allows the customer experience to be improved; as technology now permeates most aspects of our lives, service providers across all industries...
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A car enters a gateless underground parking facility.
By Jeff Van Allen   |   2 min. read Why Go Gateless? Though not necessarily a suitable solution for every parking facility, going gateless can help resolve several operational inefficiencies. The most common of these is sluggish ingress/egress, which can cause unwieldy back-ups and congestion in and around parking facilities. In particular, sprawling institutional...
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A suited businessman walking with his briefcase. Illustration.
By Josh Gianotsos I have a confession: I’m a parking professional, and I need to take a hike. Shockingly, I find myself encouraging prospective clients to take a hike, too. Because the simple act of taking said hike (though perhaps more accurately described as a pleasant, leisurely walk) through your parking assets is an essential...
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A group of businessmen attempting to grab a trophy. Illustration.
By Paul Kobylnyk Missed Part 1? Read it here. Choosing a monthly parking spot used to be easy for commuters. They’d find a facility close to their destination, park, and they were good to go. Easy, right? But these times, they are a-changin’. The parking industry has evolved into a multi-faceted marketplace — one that...
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A group of businessmen attempting to grab a trophy. Illustration.
By Paul Kobylnyk Choosing a monthly parking spot used to be easy for commuters. They’d find a facility close to their destination, park, and they were good to go. Easy, right? But these times, they are a-changin’. The parking industry has evolved into a multi-faceted marketplace — one that now extends beyond product to unequivocally...
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A plant is watered until it grows into a money tree. Illustration.
If you could reduce your parking facility’s carbon footprint, increase its operational efficiency, and save money, would you do it? If your answer is yes — and how could it not be — consider retrofitting your parking facility. Here are five low-risk, high-return green garage retrofits that can help save the planet and your profit...
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Impark's team of account managers, transition specialists, auditors, and customer service representatives stand in an Impark-managed parking lot. Illustration.
We get it — switching parking operators can feel like a colossal task. However, if you partner with the right provider, the process may be much simpler than you think — particularly with an in-house transitions team and a well-honed switching strategy at your disposal. Here’s what happens as soon as you sign a contract...
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